Engagement work
Event Taxonomy Review
A focused pass over naming, properties, and lifecycle coverage for the events that power your engagement reports — before the next tracking rewrite.
From ₩2,200,000 · typically 8–12 days
Request this engagementPurpose
When engagement charts disagree with what customer success hears on calls, the root cause is often an event catalog that grew without a shared vocabulary. This review stabilizes naming, required properties, and which product moments must emit events before you invest in another reporting sprint.
Included
- Inventory of current events against your top user journeys
- Proposed naming conventions and property standards your engineers can adopt
- Gap list for moments that affect retention or activation but are not tracked
- A short implementation checklist ordered by reporting impact
Exclusions
Pipeline migration, vendor selection, and ongoing schema governance meetings are outside this package unless contracted separately.
Fit
Best for teams preparing a tracking cleanup or onboarding a new analytics engineer who needs a durable reference document rather than tribal knowledge.