Data Analytics Hub
Product engagement, read with care.
We audit how analytics dashboards and reporting apps capture engagement — then leave your team with signals worth acting on.
Flagship work
The Product Engagement Audit
For teams who ship analytics dashboards or reporting applications and need an honest map of what their engagement charts actually measure. Three to four weeks. Written findings. A stakeholder readout.
“They caught that our ‘engaged account’ definition counted every filter click. After the audit we rebuilt the metric around saved views — retention conversations finally matched what customer success was hearing.”Minji Park · Product lead, cohort reporting suite
Related engagements
Work that sits beside the audit
Shorter reviews and workshops when you already know which layer of the engagement stack is fraying.
Event Taxonomy Review
A focused pass over naming, properties, and lifecycle coverage for the events that power your engagement reports — before the next tracking rewrite.
Reporting Narrative Workshop
A facilitated workshop that turns raw engagement metrics into stakeholder narratives your dashboard can actually carry — without drowning readers in charts.
Retention Signal Assessment
Identify which engagement actions in your reporting product actually precede retained use — and which vanity measures waste chart space.
From the field
Notes on engagement measurement
Reading activation without mistaking first-login noise
First sessions look lively on every reporting product. Here is how engagement analysts separate genuine activation from decorative first-day spikes.
Event names that survive the third analytics hire
Event catalogs rot when every engineer invents a dialect. A durable naming pattern keeps engagement reports legible as the team grows.
When stakeholder dashboards need fewer engagement tiles
Adding another engagement chart rarely clarifies a decision. Cut tiles until each remaining one has an owner and a next action.
Bring us your murky engagement board
Share the product surface, the audiences who read it, and the questions your charts fail to settle. We will reply with fit notes and a suggested engagement path.
Write to Data Analytics Hub